Videos, You Tube, television, movies, magazines, text messages, Internet, advertising, FaceBook, MySpace.....
We live in a world where visual media and images has a powerful influence on our lives. Visual Impressions are extremely strong and shape our values, beliefs, attitudes, and behavior. Visual Culture can shape public opinion. For some, Visual Culture is life lived on screen. People may forget what they read, but they never for get a picture-- or a movie, a video, a news cast, or a magazine cover. Visual Culture can break down walls or build them. If someone does not understand what they are looking at or how to decode images Visual Culture for them becomes a form of mind control.
Studying art is important because our modern society is saturated with images. Studying art teaches us to look for the point of view of the artist or creators. It teaches humans how to decode images more effectively. It teaches us to observe society, and culture and shows us how to understand where attitudes and behaviors come from. Art teaches us to dig deeper and develop our own point of view and helps us to navigate through a world of images.
Very few people take the time to reflect or question the point of view of the person, persons, corporations, organizations, or agencies putting their images before them over and over. Who owns the images you are looking at? He who owns the media rules the world.